Shure Introduces New Black E Series Models To Complement iPod® Nano

Niles, IL 14 October, 2005 – Shure Incorporated today announce a new line of its highly-acclaimed E Series Sound Isolating™ Earphones designed specifically to complement the iPod® nano.  Three models, including the E2c, E3c and E4c, will be now be available in black, in addition to Shure’s hallmark white.

 

With the nano experiencing immense consumer popularity since its September launch, analysts are forecasting that more than 5 million iPod nano units will be sold worldwide in 2005.  In response, Shure anticipates that consumer demand for complementary, premium-grade earphones will witness similar growth trends.

 

According to Mark Karnes, general manager of the Personal Audio Business Unit at Shure, "The E Series line are simply the best earphones out there for your portable listening experience.  The sleek new look designed for nano users is a clear example of Shure’s consistent ability to deliver those accessories that complement the most cutting-edge listening devices on the market."

 

The E Series are a line of earphones originally designed for professional musicians.  They feature:

  • Personal Fit Kit: Each of Shure’s E Series Sound Isolating Earphones includes a variety of sleeves that ensure a personalized, comfortable fit, and maximum sound isolation™.
  • Unique Look and Feel:  Shure’s new models sport sleek, black colouring with chrome highlights that is specifically designed to complement the iPod nano.
  • Compatibility: Designed to match the new black colouring of the iPod nano, the E Series also complements popular devices such as Sony’s NW-HD5 Network Walkman, Toshiba's Gigabeat MEG F20, Olympus m:robe MR-500i and a host of multimedia laptops and portable DVD players.


Featuring Shure’s unique Dynamic MicroDriver technology and priced at 109,- Euros , the E2c is a consumer’s first introduction to premium audio and an ideal choice for upgrading bundled earphones.  The lightest, most compact model in its class, the E3c is available at 219,- Euros and features WideBand MicroDriver technology to deliver extended frequencies and precision highs.  The E4c at 319,- Euros incorporates Shure’s Tuned Port Technology and High Definition drivers, delivering luxurious, detailed audio and extended bass response. 

The earphones are available from Shure’s retail partners and for more information, please visit www.shure.com.

 

About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has made its mark on the professional audio industry with a wide variety of award-winning products.  In recent years, Shure has begun leveraging its legendary pro audio roots to deliver the same calibre products to consumers, and the company is now extending its consumer line to the gaming market. Offering high quality accessories to leading consumer electronic devices, such as MP3 players, mobile phones, multimedia laptops, and gaming systems, Shure helps people bring the listening experience to an entirely new level.  Shure consumer electronic products are sold through select retail partners including Apple.

 

Shure Incorporated corporate headquarters are located at 5800 W. Touhy Ave., Niles, Evanston, IL 60714, USA.

   

If you have any questions on press related issues, please contact:

 

Kirsty Lamport

Phone: + 44 (0)1992 703058

fax:     + 44 (0)1992 703057
E-mail: kirstyl@shuredistribution.co.uk




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