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Shure Introduces A New Paradigm In Personal Listening with the E500 Sound Isolating™ Earphones
Triple Drivers and New “Push-To-Hear” (PTH) Control Create a New Flagship for E Series
London, UK January 2006 – Shure Personal Audio today announce the highly anticipated UK availability of the E500 Sound Isolating™ Earphones. Building upon the company's rich professional heritage and dedication to delivering products synonymous with unparallelled acoustic accuracy, this new flagship earphone model is precision engineered for audiophiles to provide a truly authentic audio experience. Shure's E500PTH earphones first commanded the attention of audio enthusiasts at the 2006 Consumer Electronics Show (CES) in Las Vegas, USA and are an industry first in coupling sound isolation with Push-To-Hear (PTH) technology.
The E500's Triple Hi-Definition Drivers are positioned to do for personal audio what HDTV has done to the experience of watching television. Utilizing three miniature speakers—one tweeter and two woofers—the E500 lets you experience precise highs and the richest lows that are true to live sound. Delivered in a tiny in-ear package with an elegant new metallic shell, these earphones mesh beautiful design with accurate audio reproduction.
The E500PTH ships with an innovative accessory, the PTH control, that lets listeners alternate between complete immersion in their music or a connection with outside ambient sounds. The PTH is perfect for brief conversations at work or when travelling and is controlled by a switch that activates an external microphone while lowering the volume of the music.
Using personal monitor technology previously available to professional musicians and rock stars, the E500 offers the following features and benefits:
- Unparalleled Acoustic Accuracy: The E500 is the first in Shure’s earphone line to utilize 3 miniature Hi Definition Drivers -- one tweeter and two woofers -- to offer the most accurate audio reproduction for the ultimate in precision highs and the richest lows.
- Sound Isolating Design/Personalized Fit and Comfort: Proven more effective than noise-cancellation, Shure’s sound isolating earphones block 30-37dB of outside noise with a good seal. Leveraging soft, flexible sleeves that contour to the inside of the ear for the best possible fit and maximum comfort during wear, the E500 blocks outside noise to prevent it from interfering with the audio experience.
- Low-Profile Industrial Design: This is miniature technology at its best with sleek styling, black chrome casing, and a unique over-the-ear design to keep cables out of the way.
- Premium Accessories Kit: With 8 pairs of sleeve options for a personalized fit, the E500 also offers modular cables for portable and home stereo listening.
"During the past two years since Shure Personal Audio was formed, the Shure brand has quickly come to represent the ultimate consumer choice for a professional-grade audio experience," said Saffron Wynn-Jones, Senior Marketing Communications Manager EMEA of Shure Personal Audio UK. "In a market where design elements and technological innovation are beginning to converge, Shure is once again reinventing the ultimate listening experience with the E500 - a beautifully designed and engineered premium performance attachment"
Pricing and Availability
Priced at £419.00 the E500PTH will be available August 2006 for purchase through select retail partners worldwide. Shure's PTH accessory will also be sold seperately for £39.
About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has made its mark on the professional audio industry with a wide variety of award-winning products. In recent years, Shure has begun leveraging its legendary pro audio roots to deliver the same calibre products to consumers, and the company is now extending its consumer line to the gaming market. Offering high quality accessories to leading consumer electronic devices, such as MP3 players, mobile phones, multimedia laptops, and gaming systems, Shure helps people bring the listening experience to an entirely new level. Shure consumer electronic products are sold through select retail partners including Apple.
Shure Incorporated corporate headquarters are located at 5800 W. Touhy Ave., Niles, Evanston, IL 60714, USA.
