Shure Hits Winning Notes on the X Factor

08.12.2005

Shure Distribution UK, the London based professional audio equipment manufacturer and distributor has reasons to be cheerful. For many weeks Shure’s new top-end UHF-R system, fitted with Beta 87A heads, had been flawlessly sounding out the musical tones of showbiz hopefuls on The X Factor, television’s most entertaining and high-profile talent show, the winner of which was announced at the end of December to over 10 million viewers. On The X Factor, where sound is as important as the fame factor, the use of Shure’s new UHF-R system and Beta 87A heads is a terrific endorsement of their quality, versatility and reliability.

 

Since Shure launched its new professional UHF-R system at Plasa in September 2005, its many new and enhanced features have hit the right chords with leading sound professionals, such as Gearhouse Broadcasting, the company rumoured to have supplied audio equipment to The X Factor TV show. Dennis Harburn, Managing Director of Shure UK states, ‘The use of our Pro Audio products at special live televised events is always a source of great pride for us. The new UHF-R wireless system and the Beta microphone series were designed with live performance in mind. The system is sensitive to the finest detail, as well as demanding, live and raucous environments like the X Factor. It is our 80-years of commitment to the business of sensible design and rigorous engineering science that have made us market leaders in microphone technology.’

 

Key features of the Shure UHF-R system are its failsafe set up frequency, which resolves the problems that often occur when working with multiple microphones in a live setting. The upgraded track tune filtering system now offers increased channel selectivity, thereby avoiding the risk of both interference and bandwidth incompatibility. An added bonus is that the unit’s broad programming window allows for use in both the UK and the rest of Europe. Audio reference companding ensures the most natural sound possible across a broad range of both vocal and instrumental sounds. There is no doubt that Shure’s new UHF-R system is a clear winner and is set to become the new wireless standard.

 

Shure is also sole UK distributor of QSC, Phonic and Sound Devices.


Release 16