Pure Sound for Hot Chip

Shure support critically acclaimed UK artists

 
London, 13 March 2008 - Shure Distribution UK (SDUK) will be working with Mercury Music Prize nominated band Hot Chip as part of their ongoing campaign to highlight home grown music talent.

 

Live music has always been at the heart of the band who are currently on the UK leg of their world tour. They have carried this focus through to their third album ‘Made in The Dark’ – powerful amplifiers and keyboards create a tougher sound and with more ballads than ever before, the album shows a greater appreciation for soul and highlights Alexis’ beautiful voice more than ever. ‘Made in The Dark’ is the follow album up to ‘The Warning’, which was nominated for a Mercury Music Prize and included the stand out track ‘Over and Over, also nominated for an Ivor Novello award and voted NME’s number 1 single of 2006.


SDUK will be providing Hot Chip with a range of professional music equipment for use on stage and in the recording studio. Al Doyle from the band commented ‘Shure microphones are as tough as old boots. I’ve hammered in nails with a beta57 and still used it for recordings; it performs as well as ever. These products are military-grade’.


Steve Revitte who has previously worked with LCD SoundSystem, The Rapture and Beastie Boys and is currently FOH Engineer said, "The most critical aspect to performing every night is consistency. Consistent stage sound allows Hot Chip to perform at their best. Consistent FOH sound allows me to mix a dynamic and fun show and not struggle with ‘fixing’ things. Shure mics do just that. They allow Hot Chip to hear themselves clearly on stage and equally important the audience hears everything crystal clear."


“Hot Chip is a fantastic example of a band that has risen to success through word of mouth,” said Paul Crognale, Marketing Manager, Shure Distribution UK. “Their new album is the culmination of music making partnerships that come into existence in gradual stages starting with two school friends. We are excited about supporting fantastic home grown talent such as Hot Chip and are looking forward to their new material.”

 

    

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Editor’s Notes
For more information on Shure and their artist endorsements, please visit www.shure.co.uk.   

 

About Shure Distribution UK
In early 2003, Shure Distribution UK, formerly known as HW International, was acquired by one of the world's leading microphone and audio electronics manufacturers, Shure Incorporated. Based in North London, Shure Distribution UK has been at the leading edge of import and distribution for over 36 years and represents some of the best products available in the field of pro audio.

 

The key to the company's success has been and will continue to be, recognition of the needs of our customers. This translates into the efficient treatment of all orders received, from the initial call handling through to same day despatch and next day delivery when required. After sales support is also crucial and is addressed by knowledgeable, experienced staff who can offer help and technical advice to users out in the field as well as offering product training either at Shure Distribution UK or at a customer's premises. Servicing of equipment is carried out in-house by one of the most efficient and highly experienced Service Departments in the industry.

 

The brands handled by Shure Distribution UK have been selected with care over the years and represent some of the best products available in the field of Pro Audio. Presently, the company's portfolio includes Shure microphones, wireless systems and audio electronics, QSC amplification, loudspeakers and audio system routing control, Phonic mixers and audio equipment, Radial, manufacturer of the world's finest DI boxes, and Sound Devices who offer a range of specialised audio products for field-production including portable audio mixers, microphone preamplifiers, computer interfaces and recorders, which are suited to all types of outside broadcast applications.

For more information visit www.shure.co.uk.   


About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced a wide variety of high-quality professional and consumer audio products, providing a vehicle for an individual’s personal sound.  Shure’s diverse product line includes world-class microphones, premier wireless audio systems, consumer earphones and mobile phone headsets, problem-solving mixers, digital signal processors, personal monitor systems and top-rated phonograph cartridges.  Today, Shure products are used wherever high-quality audio performance is a top priority, in a wide variety of industries, markets and settings.

Shure Incorporated corporate headquarters are located in Niles, IL in the United States.  Regional sales and marketing offices are located in: Heilbronn, Germany; London and in Hong Kong. 


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