Shure SM58 Bags Best Live Microphone

Shure wins Best Live Mic award for SM58 in MI Pro Retails Survey

 

London, 07 February 2008 – For the second year running, the SM58 has wiped the floor with the competition and won the MI Pro Retail Survey 2008  “Best Live Mic” award with a massive 45% of the votes cast by leading major and independent retailers. Shure’s SM58 and the PG58 beat the Elector-Voice 767, GYC GS 565 and Sennheiser Evolution to win and take second place respectively for the Best Live Mic.

 

Established as one of the biggest pieces of market research in the UK MI market, the MI Pro Retail Survey looks back at the star products and underlying trends of the last 12 months. The survey was conducted through a series of interviews with 100 retailers, which included all major chains and leading independents. 100 MI retailers were asked what they thought the best live mic was, whether in terms of units sold, profit made or simply a great item to stock.  Shure came out on top in the live microphone category and were also positioned in the top 5 with the Shure Beta58 in the Best Studio Microphone category.

 

Commenting after the event, Andy Barrett of MI Pro magazine said; “Shure has not only held onto its top slot for live mic’s, but it has seen the PG mic push up the rankings to the second slot, giving it nearly 60 percent of the combined vote – quite staggering”

 

“We’re really pleased with the result in MI Pro, it’s vital for us to know what our MI retailers value and I also believe the SM58 is still the world’s most popular live mic. The proof is not only in the survey results but sales continue to increase year on year and the mic continues to be the preferred mic of choice for many artists and engineers. I’m also very pleased that the Beta and PG ranges are getting the recognition they deserve, and I’m confident it won’t be long before people are talking in the same way about our fantastic KSM series of studio mics. Just watch this space for further developments in this area!”


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Notes to Editor

 

For further details about Shure Distribution and their current product portfolio, visit www.shuredistribution.co.uk.


About Shure Distribution UK


Shure Distribution UK (SDUK), formerly known as HW International, was acquired by Shure Incorporated in early 2003 and has been at the leading edge of import and distribution for over 36 years, representing some of the best products available in the field of pro audio. SDUK is currently ranked number one professional audio distributor in the UK for both the MI and Installation sectors in a confidential customer survey conducted by Shure Europe 2006.

 

SDUK is a wholly owned subsidiary of Shure Inc. While Shure Inc focuses on the manufacturing, marketing and distribution of Shure products, SDUK is a multibrand distributor and embraces a number of additional brands in its portfolio.

 

The multibrand business model allows the UK to offer a full audio solution to customers across a diverse range of markets. Multibrand distributing provides SDUK with a platform to develop the Shure vision that “the end user and market place needs will drive everything in our business” and also the mission “To be the most trusted audio brand worldwide”. Multibrand distribution allows SDUK to grow its product and brand portfolio to provide customers with a holistic and consultative approach to their pro-audio needs. In essence, giving customers what they want, when they want it, wherever they are, and most critically from a trusted source.

 

The additional brands handled by SDUK have been selected with care and through many years of experience in the market place and represent the best products available in the field of Pro Audio. Our comprehensive portfolio includes products from Shure, QSC Audio, Radial, Sound Devices, Servoreeler and Phonic.

 

For more information www.shuredistribution.co.uk

 

 

About Shure Incorporated


Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the company has designed and produced a wide variety of high-quality professional and consumer audio products, providing a vehicle for an individual’s personal sound.  Shure’s diverse product line includes world-class microphones, premier wireless audio systems, consumer earphones and mobile phone headsets, problem-solving mixers, digital signal processors, personal monitor systems and top-rated phonograph cartridges.  Today, Shure products are used wherever high-quality audio performance is a top priority, in a wide variety of industries, markets and settings.

Shure Incorporated corporate headquarters are located in Niles, IL in the United States.  Regional sales and marketing offices are located in: Heilbronn, Germany; London and in Hong Kong. 

 


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