Play it Louder with Shure Distribution UK and Primacoustics

 

London, 15th April 2008 - Shure Distribution UK (SDUK), a leading multibrand distributor of professional audio equipment, has teamed up with Primacoustics, a high-end sound and studio acoustic manufacturer, to be their exclusive representative in the UK.

 

Primacoustics offers comparatively priced acoustic-treatment solutions in packages designed around common room sizes and audio applications. Their acoustic treatments have taken various factors that are often overlooked – expense, room logistics and the perception of acoustic design.

 

Dennis Harburn, managing director of Shure Distribution commented: “We are delighted to be working with Primacoustics. They make an excellent addition to our studio portfolio which already includes products from Shure, Phonic and Radial. They have over thirty years experience in studio and live sound equipment and are a perfect match for the Shure brand”.

 

Primacoustic sales manager, Steve MacKay said: “Over the past two years we have been working with Shure Distribution to develop sales for Radial in the UK and the results have been very strong. More importantly, we have enjoyed working with the people at Shure Distribution UK. They have a great team and the diversity to work with the studio market through their MI sales division, installation sound proofing through their commercial division, and they are equipped to handle the growing home market through their consumer division. We feel Shure Distribution is perfectly structured to handle the brand. We are very excited!”

 

Primacoustics have been amassing knowledge of the acoustic market for over thirty years and have developed many ground-breaking products including the Recoil Stabilizer. Chuck Ainley, Producer/Engineer for Dire Straits, Sheryl Crow and the Dixie Chicks comments: “Your mixes are only as good as your monitors and mix environment. When I began using the Primacoustic Recoil Stabilizer I immediately noticed improvement in the low end clarity of my near field monitors to the point that I no longer needed to uses a separate subwoofer. Incredibly the detail of high frequencies and image localisation were also improved.”


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Notes to Editor

 

For further details about Shure Distribution and their current product portfolio, visit www.shuredistribution.co.uk.


About Shure Distribution UK


Shure Distribution UK (SDUK), formerly known as HW International, was acquired by Shure Incorporated in early 2003 and is a wholly owned subsidiary of Shure Inc. While Shure Inc focuses on the manufacturing, marketing and distribution of Shure products, SDUK is a multibrand distributor and embraces a number of additional brands in its portfolio in order to provide a full audio solution to its customers.

The SDUK portfolio includes products from Shure, QSC Audio, Radial, Sound Devices, Servoreeler, Phonic and Primacoustic. These additional brands handled by SDUK have been selected with care and represent the best products available in the field of Pro Audio.

 

For more information www.shuredistribution.co.uk

 

 

About Primacoustic

 

Primacoustic is part of the Radial Engineering Group and is a manufacturer of affordable acoustic treatments for both project and home studios. The Primacoustic team share over 30 years experience in studio and live sound, and 15 years in acoustics.

Primacoustic produce a vast range of products that provide effective, flexible and affordable acoustic treatment. With products ranging from the Studio in a Box and Ceiling and Wall Systems to Recoil Stablisers, the Primacoustic line offers an easily adaptable solution that installs effortlessly and looks professional in any monitoring environment. Primacoustic materials can be used for a home studio, a production room, a small commercial outfit, an educational facility or even a conference room or lecture theatre where clarity of voice might be a concern.

 

For more information visit www.primacoustic.com

 


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