• Unique site tools include "Microphone finder" and "product comparison"
• Hovering Glossary explains basic definition of all technical terms on site 
• "Sound Demo" allows user to hear difference between products 
• RRP advertised alongside each product
• Includes video content and Social Media platforms
• New Reseller & Commercial section for SDUK business customers. 

"Our customers were our central focus when creating the design and functionality concepts. The website needed to be able to provide our end users with what they want to know, quickly. Then ultimately help them reach a buying decision, all whilst maintaining their interest and in a tone that is approachable yet professional."

Paul Crognale, Marketing Manager Shure Distribution UK.

“Following market research, we have produced a website that puts the customer and the latest digital platforms at the heart of our communications. Our industry is notoriously bad at communicating product selection, amongst other complex points, to a range of different knowledge-level customers. This website endeavours to be an invaluable tool to help our customers better understand Shure product ranges and to set a new standard in pro-audio end user communication."

Steve Coulter, Digital Marketing Specialist Shure Distribution UK

Download the full text press release "Brand new Shure UK Website launched " as PDF Version.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.

About Shure Distribution UK

Shure Distribution UK (SDUK) was acquired by Shure Incorporated in early 2003 and is a wholly owned subsidiary of Shure Inc. While Shure Inc focuses on the manufacturing, marketing and distribution of Shure products, SDUK is a multibrand distributor and embraces a number of additional brands in its portfolio in order to provide a full audio solution to its customers.

The SDUK portfolio includes products from Shure, QSC Audio, Radial, Sound Devices, Servoreeler, SKB, Phonic and Primacoustic. These additional brands handled by SDUK have been selected with care and represent the best products available in the field of Pro Audio.