London / United Kingdom,

‘Shure Distribution UK’ becomes ‘Shure UK’ as the Company Focuses on Growth

Shure, a leading manufacturer of microphones and audio electronics, is pleased to announce a change in its official business name “Shure Distribution UK” becoming “Shure UK.”

The name change comes as a result of business growth since adopting a vertical market strategy in 2013. To continue sustaining this growth, it is the right time for the company to focus efforts away from third party brands, and instead direct sole attention towards Shure’s success in the UK.

By refining the company’s strategy and focus, Shure will increase capacity for value-added services, while also deepening end-client engagement and developing more rewarding programs for valued channel partners.

Rob Lackey, Company Director, Shure UK Limited comments “After more than 50 years as a multi-brand distributor, Shure has grown significantly globally and in the UK, allowing us to re-focus UK business activities for continued growth in the years ahead. The removal of distribution from our trading title is also necessary to accurately reflect the diverse range of business activity that is critical to our future success. We continue to invest heavily in sales and marketing across all three vertical markets while increasingly delivering best-in-class training to our clients and the broader industry.”

Most recently, Shure acquired TES Electronic Solutions in Edinburgh – greatly extending the companies engineering capacity within the UK. This important acquisition represents Shure’s continued commitment to the UK market with a new specialist office location that will play a vital role in the company’s product roadmap for the foreseeable future.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones, wireless microphone systems, in-ear personal monitoring systems, conferencing and discussion systems, networked audio systems, award-winning earphones and headphones, and top-rated phonograph cartridges. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated is headquartered in Niles, Illinois, in the United States with more than 30 additional manufacturing facilities and regional sales offices throughout the Americas, EMEA, and Asia.