Bayer Boosts Collaboration with Shure Microflex® Advance

Bayer Boosts Collaboration with Shure Microflex® Advance

Leading biotechnology and pharmaceutical company Bayer has unveiled cutting edge AV systems throughout its new UK headquarters in Green Park, Reading. Working with MiX Consultancy and Focus 21 to create collaborative spaces, meeting rooms, and presentation suites at the heart of the four-storey premises, the company needed a conferencing audio system for its largest and most adaptable new meeting space. Shure Microflex Advance was chosen as the solution.

About the MXA910:

These are the best-performing microphones on the market, with extensive coverage of the space.

Justin Paveley, Projects Director at Focus 21, integrators for the Bayer HQ refit

Client Needs

Client Needs

The biggest of the new meeting spaces created in the refit was designed to be divisible into a number of rooms or used as one large 'Town Hall' space as required. The size and flexible dimensions of the space created a challenge when it came to specifying a networked conference audio solution that could capture and transmit clear, intelligible audio.

Solution

Solution

The main meeting room was fitted with a Microflex® Wireless AV Conferencing system. Two Microflex® Advance™ MXA910 ceiling array microphones were also deployed in the main meeting space.

Results

Results

The captured audio from the networked Microflex Wireless system is routable throughout the building and beyond via the in-house corporate LAN, making for maximum flexibility. The MXA910 ceiling arrays feature Shure’s Steerable Coverage™ technology, which uses up to eight separate sotware-steerable pickup lobes to accurately capture sound sources irrespective of their position relative to the array. This has proved perfect for high-quality audio capture from anywhere in the meeting space, irrespective of how it is configured.

"At present, these are the best performing microphones on the market, with extensive coverage of the space," comments Justin Paveley, Projects Director at Focus 21, integrators on the Bayer refit project. "Aesthetically, they are much more subtle than ceiling microphones and fitted the bill for the client."

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